E-cigarette laws worldwide 2025: Current overview of regulation & Legality in Germany, EU, USA, China & more
With the increasing popularity of e-cigarettes, many countries around the world are tightening their laws, to regulate consumption and protect young people in particular. What is the legal situation this year? 2025 out of? Here you will find a compact overview of the most important regulations in Germany, give me, the United States, China, Australia, Japan and other regions.
China – E-cigarette regulation
China is one of the largest e-cigarette markets. Since 2019 has the national tobacco monopoly authority (STMA) stricter regulations introduced. Manufacturers and retailers must register and report their products, to ensure product safety and improve the protection of minors.
USA – FDA and state regulations
Die Food and Drug Administration (FDA) controls e-cigarettes in the USA. Products require approval (PMTA), before they can be sold. In addition, many states set minimum purchasing ages 21 years and regulate advertising and taxes.
EU – Tobacco Products Directive (TPD)
In the EU, the Tobacco Products Directive regulates the sale of e-cigarettes. The nicotine level is at maximum 20 mg/ml limited, and there are requirements for labeling, Advertising and ingredients. Some countries supplement these regulations with bans in public areas.
Germany – National peculiarities
Germany follows EU guidelines and has introduced additional regulations, underneath: Minimum 18 Years, Tax liability for liquids since 2022 and labeling requirements. These measures are aimed at consumer protection and the protection of minors.
Australia – prescription requirement and strict controls
In Australia, e-cigarettes containing nicotine are only available with a doctor's prescription. The states sometimes differ in their regulations, but the main goal is to prevent nicotine abuse.
Japan – Nicotine-free is allowed, Products containing nicotine are strictly regulated
E-cigarettes containing nicotine are considered medicines in Japan and require approval. Nicotine-free products are freely available, However, they are also subject to certain regulations.
Other countries and developments
Many countries around the world are continually adapting their regulations for e-cigarettes, to ensure the protection of minors and regulate the market.
The legal regulations E-cigarettes vary significantly depending on the country and are constantly being adjusted. Anyone who wants to use or sell e-cigarettes legally and safely, should regularly inform yourself about the current regulations. In this way, violations can be avoided and the responsible use of e-cigarettes can be ensured.
FAQ – Frequently asked questions
Are e-cigarettes legal in Germany??
And, ab 18 years, with taxes and advertising restrictions.
How high can the nicotine content be in the EU??
Maximal 20 mg/ml according to TPD.
Do you need a prescription for e-cigarettes in Australia??
And, for products containing nicotine.
Are nicotine-free e-cigarettes allowed in Japan??
And, they are freely available for sale.











