The British e-cigarette market is expected to... 2025 on 1,2 billions of dollars

According to the report recently published by market research firm Technavio “UK E-Cigarette Market by Product and Distribution Channel – Forecast and Analysis 2021-2025” will the British e-cigarette market in the year 2021 expected around 12,20 % grow compared to the previous year, at a CAGR of 13 % during the forecast period, and is expected to last until the year 2025 on 1,2 billion US dollars.

The market is for products (modular e-cigarettes, rechargeable e-cigarettes and disposable e-cigarettes) and sales channels (offline and online) divided. The modular e-cigarette segment is expected to witness significant market share growth during the forecast period. According to the report, the UK e-cigarette market is fragmented, and e-cigarette suppliers are employing growth strategies such as product launches and business expansions, to compete in the market.

The safety of e-cigarettes compared to other tobacco products is driving the growth of the e-cigarette market in the UK. E-cigarettes release nicotine, without burning tobacco. Therefore, they are considered less toxic and a safer alternative to traditional cigarettes. UK smokers are turning to e-cigarettes, to reduce the after effects of smoking. In addition, some actors are working on it, to reduce the nicotine content of their products.